Question 1

What is Programmatic Advertising?

Accepted Answer

Programmatic advertising is an automated way of buying and placing ads online. Using data and algorithms, it helps you reach the right audience at the right time by bidding on ad space in real time. This approach allows for more precise targeting, lower costs, and better results compared to traditional methods.

Question 2

What is An Example of A Programmatic Ad?

Accepted Answer

An example of a programmatic ad is a targeted banner ad on a website that appears based on a user's browsing behavior and preferences, helping brands reach specific audiences more effectively.

Question 3

What Platforms Can Floodlight Display My Ads On?

Accepted Answer

Floodlight can display your ads on a range of platforms, including Meta, Reddit, DOOH, streaming audio (Spotify, SiriusXM, etc), TV streaming (Hulu, Peacock, ESPN+), websites, and more to reach your target audience across the digital space.

Question 4

What is Another Name for Programmatic Advertising?

Accepted Answer

Programmatic advertising is also known as programmatic media buying or automated or real-time bidding (RTB), as it uses automated technology to buy and place ads in real time.

Question 5

Can I advertise on ChatGPT through an agency?

Accepted Answer

Yes. Floodlight has live programmatic access to ChatGPT advertising through Criteo's integration with OpenAI's ad pilot. Most brands cannot access ChatGPT ads directly — working through a programmatic agency with existing Criteo access is currently the most realistic path for mid-market advertisers.

Question 6

What types of companies does Floodlight work with?

Accepted Answer

Floodlight works with growing brands and mid-market advertisers running serious paid media budgets across the United States. We specialize in omnichannel programmatic campaigns for brands that need measurable performance across multiple channels simultaneously.

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